Despite starting players out as veritable cave-men, Ark allowed players to become something more akin to science fiction. Players began playing the game in earnest and discovered that Ark: Survival Evolved was trying to distinguish their game in a market that was, at the time, saturated in survival games.Īrk, however, was different. But players quickly moved beyond the game’s anything-goes character creator and, for the first time, glimpsed the forest for the trees. When players first managed to get their hands on this new open-world sandbox filled with dinosaurs you could catch and train like Pokemon, the internet became awash with videos of characters with increasingly grotesque proportions. They’re hungry and they miss you.It started as a meme. At any rate: this is a reminder to check on your neopets. Will Neopets survive the embrace? The community’s certainly seen worse before, but the site is in decline in so many other ways (broken games and events sporadic updates) that this might be the final straw. Perhaps this is simply the place of NFTs in a media landscape obsessed with the lingering value of “IP.” NFTs are a predator of last resort, sucking the remaining dregs of value from brands big and small in the name of financial efficiency. They’re going to milk it for what it has left and then close it for good.” As one representative post on the site’s subreddit notes: “TNT isn’t going to fix the site. NFTs are, of course, a much bigger industry now than they were three years ago, but fans fear that whether or not this project lives has nothing to do with the long-term future of Neopets. It previously launched a trading card game powered by NFTs called Neopets Cryptoquest in 2018 which swiftly died out due to lack of interest. It’s worth noting also, that for a brand as long-lived as Neopets, this isn’t even their first time round the NFT blockchain. (Data on the environmental impact of NFTs is hazy at best, but, as with much crypto activity, we know that minting NFTs is an extremely energy intensive activity.) Similarly, in response to the question “Why make NFTs?” JumpStart says it’s “looking for new opportunities to drive our brands and product forward into the future.” It’s a depressingly honest answer, but not one that is likely to endear the project to Neopians who associate the franchise with beloved and nostalgic memories of their youth. For example, on the charge that NFTs are harmful to the environment, the company says that its partners Raydium and Solana “ to be a more environmentally friendly NFT solution than competitors” - a fairly meaningless statement. The Neopets team has responded to some of this criticism, as per a Q&A shared on Jellyneo, but their answers are not particularly convincing. They're an inherently zero-value product that commoditizes art in all the wrong ways,Īnd they further legitimize an environmentally destructive cryptocoin movement that is currently mostly a pump-and-dump scam.- Dress to Impress September 25, 2021 It’s the #AntiNeopet,” tweeted the official Jellyneo account.ĭress to Impress's official position is that NFTs are bad. “You can’t feed your NFT, read to it, battle with it, or customise it. Fansites like Jellyneo and Dress To Impress have strongly criticized the move, deriding it as a cynical cash grab, an environmentally destructive decision, and a launch that adds nothing to the core functionality of the site. The reaction from the Neopets community to the news has been overwhelmingly negative. regular NFTs - aka pictures that you can’t actually do anything with, apart from acquire for bragging rights. It seems from JumpStart’s announcement that the NFTs will just be. In a press release, JumpStart says it’s partnering with blockchain firm Raydium to produce 20,500 “equally unique, algorithmically generated lovable Neopets NFTs with variable backgrounds, assets, clothing, and personality - 7 varying trait categories.” Samples of the NFTs in question show a handful of neopets in custom outfits on gradient backgrounds. The Neopets NFTs are supposed to be launching some time this month. But there remains a core of dedicated Neopians - active enough that the brand’s current owners, JumpStart Games, evidently thought it worth trying to wring a little crypto out of fond memories for the site.
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The site itself is a wreck, due to Adobe ending support for Flash, which was used to code much of Neopets’ original functionality. Neopets has been in decline for a long time now, and it’s hard to get a handle on how many active users remain.
Neopets had more than 30 million users in its heyday but has long been in decline